Ancillary Tasks: Posters and Digipak

For our ancillary task after the creation of the music video, we were required to create a digipak and a poster for our created artist.

 

 

Firstly, the digipak is shown below.

 

 

For this digipak, I decided that I wanted to create an album that would suit the genre of the music, with its gritty elements but also wanted to emphasise the image that we gave to the artist within our music video. On the digipak, I included images from the music video so that I could create a link between this product as well as the music video and people that would wish to buy this artists album would be familiar with the images shown on the digipak after watching the video. I have used bold and clear text so that the artists name, the title of the album and all of the track names etc. are clear and easy to read.

 

I also created two posters which are both shown below.

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I created two posters so that I would have a number of examples of products in which I have linked to the music video and the artist themselves. I have, once again, used stills from the music video itself in order to emphasise the artists image as well as create familiarity between products; the music video and the digipak. I have also used the same text for the titles and tour dates that I have on the digipak so that I boost this connection even further and create even more familiarity between my products; the text used is also clear and easy to read and so viewers are able to understand it easily.

Music Video Research: Why do bands make music videos?

There are many reasons as to why bands and music artists in general make music videos and these vary within their reasoning.



By making a music video, artists are able reach a wider audience by creating a music video. Music videos can be viewed by audiences in the traditional way through TV programs such as MTV. However, due to the increase in popularity of the internet and websites such as Youtube, artists have begun to make music videos more often that will get uploaded to these sorts of sites. These videos will then gain views and the more views these videos get; the more money the artist will make from the revenue that the adverts on the videos earn. More artists are now able to upload their videos to youtube and reach a wider audience whilst also making the same money that they would if they were to only show their video on television etc.


Music videos also allow artists to create themselves an image. Audiences are able to view music videos which means the artists are able to make themselves appear however it is that they, or their record labels, wish for them to look. This image can then be progressed throughout their career and as their fans grow older, the image of the band often tends to grow more mature also. One prime example of this would be the band One Direction who began their careers as more "childish, teenage heart throb" type people, but have nowadays, progressed into being seen as a more mature and serious group.