There are many reasons as to why bands and music artists in general make music videos and these vary within their reasoning.
By making a music video, artists are able reach a wider audience by creating a music video. Music videos can be viewed by audiences in the traditional way through TV programs such as MTV. However, due to the increase in popularity of the internet and websites such as Youtube, artists have begun to make music videos more often that will get uploaded to these sorts of sites. These videos will then gain views and the more views these videos get; the more money the artist will make from the revenue that the adverts on the videos earn. More artists are now able to upload their videos to youtube and reach a wider audience whilst also making the same money that they would if they were to only show their video on television etc.
Music videos also allow artists to create themselves an image. Audiences are able to view music videos which means the artists are able to make themselves appear however it is that they, or their record labels, wish for them to look. This image can then be progressed throughout their career and as their fans grow older, the image of the band often tends to grow more mature also. One prime example of this would be the band One Direction who began their careers as more "childish, teenage heart throb" type people, but have nowadays, progressed into being seen as a more mature and serious group.
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