Ancillary Tasks: Posters and Digipak

For our ancillary task after the creation of the music video, we were required to create a digipak and a poster for our created artist.

 

 

Firstly, the digipak is shown below.

 

 

For this digipak, I decided that I wanted to create an album that would suit the genre of the music, with its gritty elements but also wanted to emphasise the image that we gave to the artist within our music video. On the digipak, I included images from the music video so that I could create a link between this product as well as the music video and people that would wish to buy this artists album would be familiar with the images shown on the digipak after watching the video. I have used bold and clear text so that the artists name, the title of the album and all of the track names etc. are clear and easy to read.

 

I also created two posters which are both shown below.

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I created two posters so that I would have a number of examples of products in which I have linked to the music video and the artist themselves. I have, once again, used stills from the music video itself in order to emphasise the artists image as well as create familiarity between products; the music video and the digipak. I have also used the same text for the titles and tour dates that I have on the digipak so that I boost this connection even further and create even more familiarity between my products; the text used is also clear and easy to read and so viewers are able to understand it easily.

Music Video Research: Product Placement & Synergy

Product Placement is the act of placing real life products into fictional media texts. Product placement is commonly used in the most famous media pieces across the planet, the most famous of these is the countless brands of lager that are shown in James Bond films.

However, product placement is also found quite often in music videos. Examples of this are in Lady Gaga's "Telephone" which showcases different brands such as "Wonder" bread, the "Beats by Dr Dre" and "Miracle Whip".  The products she has chosen to place within the video have been carefully selected to show a representation of the artist and the type of brands in which she would wish to be connected with i.e. Diet Coke; a drink that is seen as being stereotypically for younger women etc.

As well as these examples, this music video also shows examples of synergy as it references other media texts. The video for "Telephone" pays homage to pieces of film by using the "Pussy Wagon" from Kill Bill and by copying the final scene from the film "Thelma and Louise", the female protagonists in each of these films are represented as being strong and independent which would suggest that she wants to be associated with such characters and films.

Synergy is the act of placing references to other media texts into a specific media text. For example, a music video could use a scene within it that is a direct reference to a film etc.