Music Video Evaluation: Question 4

Here is the original link to this presentation: https://www.canva.com/design/DABzGij3sFo/XQzUvXv259CmYqJ88y8jDg/view?utm_content=DABzGij3sFo&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Music Video Evaluation: Question 3

 

Below I have shown the video that I created that develops evaluation question 3 and details the results I gained from my questionnaire.

 



As well as this video, myself and my group also interviewed a male and a female who fit the criteria to be part of our target audience and recorded their answers.

 



Music Video Evaluation: Question 2

Below, I have shown my emaze presentation that develops Question 2 of my music video and ancillary task evaluation.

Music Video Evaluation: Question 1

 

Below, I have shown the emaze presentation that I have created to develop Evaluation Question 1.

 



Ancillary Tasks: Posters and Digipak

For our ancillary task after the creation of the music video, we were required to create a digipak and a poster for our created artist.

 

 

Firstly, the digipak is shown below.

 

 

For this digipak, I decided that I wanted to create an album that would suit the genre of the music, with its gritty elements but also wanted to emphasise the image that we gave to the artist within our music video. On the digipak, I included images from the music video so that I could create a link between this product as well as the music video and people that would wish to buy this artists album would be familiar with the images shown on the digipak after watching the video. I have used bold and clear text so that the artists name, the title of the album and all of the track names etc. are clear and easy to read.

 

I also created two posters which are both shown below.

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I created two posters so that I would have a number of examples of products in which I have linked to the music video and the artist themselves. I have, once again, used stills from the music video itself in order to emphasise the artists image as well as create familiarity between products; the music video and the digipak. I have also used the same text for the titles and tour dates that I have on the digipak so that I boost this connection even further and create even more familiarity between my products; the text used is also clear and easy to read and so viewers are able to understand it easily.

Final Music Video: Railings pt.2 by Apex

Music Video Research: Record Labels

There are many record labels within the music industry that specialise in different artists that make different genres of music. The main group of Record Labels include labels such as Universal Music Group, Sony Music Entertainment and Warner Music Group. As well as these record labels that are often run by conglomerates; there are also numerous independent record labels that deal with smaller artists, such as the ones that we are creating a music video for.

Roni Size, the artist that we are making a music video using their song, are a part of Full Cycle Recordings, Dope Dragon Records and V Recordings which are all independently run record labels.


Often, major record labels such as Universal Music Group will not allow their artists to have rights or control over their music and where it is used whereas independent artists on independent labels, such as Roni Size on Full Cycle Recordings etc. often are allowed to have rights and control over their music and where it is used.


Along with this point, another difference between major and independent labels is the difference in royalties that go to the artists themselves. On an independent label, the majority of the royalties made by the music (40%-75%) go to the artists themselves, whereas, on a major record label, only around 10%-15% of the royalties will directly go to the artists. This shows that artists on independent record labels are often better off being on these types of labels as they will make more of a share of their earnings from their music. However, due to the fact that they are on an independent label, it is often the occurrence that the artists on these labels are less well known and so will not make the type of money from sales that an artists on a major record label would.

Often, major record labels are run, as I have previously stated, by large conglomerates. These conglomerates often also own companies that allow them to distribute their artists music on an international scale. For example, Universal Music Group is a conglomerate and owns their own separate distribution company called Universal Music Group Distribution. In comparison, independent record labels do not have this type of an empire within the music industry and so they have to distribute their artists music through other means such as through free downloads and donation pages such as Kickstarter. Independent artists will often be more "in-tune" with social media and interacting with their fans on a more personal level in order to boost the sales of their albums; social media platforms such as twitter help artists to do this by giving independent artists a platform to interact with their fans in a more personal way; sharing their life as they go.