"Intertextuality is the shaping of a texts meaning by another text. Intertextual figures include: allusion, quotation, calque, plagiarism, translation, pastiche and parody."
Intertextuality can be used for numerous reasons. One way in which it can be used in music videos is in the way which shows the artists cultural standpoints. For example in Lady Gaga's "Telephone" music video, the Feminist film "Thelma and Louise" is strongly referenced in order to show that she is a strong and independent woman and feels strongly towards feminist vies.
Another way in which intertextuality can be used is in a way to make a mockery of other media texts. Artists sometimes create scenes which look similar to other music videos etc. within their own music video but change vital points within that scene to make a mockery of the original. For example, in "Energy" by Drake, there is a single scene in which he mocks Miley Cyrus' "Wrecking Ball" by creating a makeshift Miley Cyrus character which he as morphed with his own face.
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