Below, I have posted the emaze slideshow that myself and my group will be presenting to our focus group to help them decide the best idea for our music video.
We have created this presentation in order to gauge an idea of how our target audience feel about the genre of the music that we are creating a video for as a whole and to give us an idea of the music video that would suit it best, in their eyes; we feel that our target audience are the perfect people to request feedback from as they are the people that we are aiming to please with our video. This will give us a base on which we will be able to build our music video from.
Within each genre of music, there are codes and conventions in which the music videos for certain tracks commonly follow. This is the same with indie, rock, rap, folk etc. and each genre of music will have different conventions that are commonly used within its music videos. For example, in indie rock videos, an audience would expect to see live instruments such as guitars and drums being used in a performance; black and white, gritty scenes and locations and dark colours being used etc. Good examples of this would be music videos from bands such as Arctic Monkeys and Royal Blood.
The genre of the track that I have chosen to carry out my coursework on is Electronic music. This genre of music has many sub genres within it such as House, Drum and Bass, Dubstep etc. and so Electronic Music videos seem to carry the same conventions with them. These conventions include things such as:
- The use of live performances within Electronic Music Videos is a common theme throughout. Often, huge crowds are shown to be dancing wildly at live gigs that the particular artist is playing; whether this be at a festival or a gig at a certain venue. This convention is shown in music videos such as Benny Benassi - House Music.
- Commonly, electronic music videos do not make a lot of sense to the viewers. This convention is shown in music videos such as Rudimental - Feel the Love.
- However, in some electronic music videos, there is a large emphasis on narrative and often when narrative is used, it is a narrative about a couple and a relationship. Examples of this are in Passion Pit - Carried Away and Wilkinson - Afterglow.
Above, I have analysed 4 music videos, 3 of which relate to the genre of the music video that I plan to do as part of my coursework and 1 that does not but was good for me to analyse.
